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Philips is to redefine the home entertainment experience with the launch at IFA 2007 as the centerpiece of Philips’ 2007 consumer electronics lineup, a totally unique television – Aurea.
The Aurea experience is like stepping through a window into a different world, as scenes radiate an aura of light and color beyond the frame. The result creates an immersive, ambient viewing experience.
Aurea builds on Philips’ 11-year leadership in flat television technology and represents the next generation of Philips Ambilight FlatTV. It applies the latest advances in Philips TV technology – including a new, LED-based Ambilight system, discreet speakers and the Perfect Pixel HD Engine picture quality platform – into an ultra-modern, minimalist design.
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