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Bruster’s® Real Ice Cream™, the country’s premium ice cream retail franchise with more than 260 stores in 18 states, unveiled the world’s first $1 million ice cream cone at the JCK Las Vegas Show. This work of art is created in the likeness of its signature waffle cone.

Bruster’s waffle cone masterpiece was created by renowned diamond manufacturer, Lazare Kaplan International Inc., and consists of nearly 20 troy ounces of 18k white and yellow gold, 548 round Lazare Diamonds, 87 Lazare square emerald cut diamonds, and one breathtaking 5.63 carat Fancy Intense Yellow radiant cut diamond. The 152.16 carat total weight one-of-a-kind piece has a retail value of $1 million and is for sale!

“At Bruster’s we’re dedicated to providing a superior ice cream product in a fun, social environment,” said Jim Sahene, CEO, Bruster’s Real Ice Cream. “Bruster’s creation of a $1 Million Cone symbolizes the outstanding quality of our ice cream, and its sale provides the platform to speak about the positive impact of one-on-one mentoring relationships like those cultivated by Big Brothers Big Sisters.”

Bruster’s, which recently announced a corporate sponsorship of Big Brothers Big Sisters of America, will donate its proceeds from the sale of the $1 Million Cone to the mentoring organization.

“Our partnership with Bruster’s began just a few months ago, but in that time we have been so impressed with the company’s commitment and dedication,” said Judy Vredenburgh, President and CEO of Big Brothers Big Sisters. “Bruster’s $1 Million Cone will certainly draw a lot of attention and increase awareness about the importance of one-to-one mentoring in helping children achieve their potential.”

The concept of the $1 Million Cone has been in development since Fall 2006 and represents the product quality and excellence of service of the Bruster’s corporate philosophy and service mission.

Designed to mimic the look of Bruster’s signature cherry vanilla ice cream, the cone was brought to life by designers at Lazare Kaplan International Inc., which has also created such high-profile items as a $1 million jacket for Kathy Hilton worn at the 2007 Golden Globes.

“The $1 Million Cone is meant to represent Bruster’s product quality and excellence of service, so naturally they sought a partnership with a diamond company that has a long-standing reputation for excellence and integrity,” explains Marcee Feinberg, V.P. Marketing, Lazare Kaplan International Inc. “We completely identify with Bruster’s commitment to quality, as well as their charitable contributions, which makes this an excellent partnership.”


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leave a response    7:15 am    June 12th, 2007     posted by : Mehdi    Permalink   
 Filed in : Art, Design, Luxury    Tags: ,
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